View at: https://oeservices.ca/sustainability
OE Utility Services
Repositioning an Evolving Company
OE Utility Services (formerly Ontario Excavac) has been expanding its services to support underground utilities for the past seven years. No longer just a leading hydro excavation company, OE has become a full-solution partner to utilities, construction, and engineering customers. The former name no longer reflected the company it is today. A courageous CEO, Barry Wood, decided to take the leap by renaming and rebranding the company.
As part of the strategic planning process, I helped OE clearly articulate their positioning in the marketplace and their value proposition for customers. Working with David Thorne, a leading graphic designer, I wrote a strategic creative brief to springboard David’s work on a new logo and visual identity to reflect OE’s new brand.
Once the visual identity was in place, David and I worked on developing a modern, streamlined website to showcase the benefits of working with OE over the competition. We also managed the rebranding of a large livery, internal stationery, created digital ads and a new conference booth to help launch the brand to the industry.
