Boutique services tailored to fit your unique Business challenges

Welcome

I’m Yvette Thornley. I’ve built an award-winning career across corporate, government, and not-for-profit sectors. With decades of the right experience at your fingertips, I can help your business achieve success by delivering compelling marketing communications projects on strategy, on time and on budget.

I focus on insights, quality, and results. And, because I’ve led many fully integrated marketing communication programs, I know what it takes to navigate complex organizations, pull together a plan, a program, and the people to implement projects large or small.

My consulting services provide innovative thinking, high-quality execution, delivering targeted results - faster.

Strategic Planning

Market Intelligence
Brand Development
MarCom Plans
Website Planning
Content Strategy

Marketing Services

Digital and Social Media
Behaviour Change Marketing
Advertising
Website Design & Development

Corporate Communications

Writing Services
Issues Management
Employee Communications
Stakeholder Engagement
Public and Media Relations
Annual Reports

Project Management

Campaign Management
Strategic Alignment of Creative
Implementation and Scheduling
Budget Control

Get the results you need with My 360 Process

Define Business Objectives and Outcomes:

Discovery Meeting with the Client
Market Intelligence
Behavioural Insights
Segmentation of Target Audience

Develop the MarCom Plan:

MarCom Objectives
- SMART:
(Specific, Measurable, Achievable, Realistic, Time bound)
MarCom Strategy
- Informed by evidence and insights
Strategic Implementation Plan
- Messaging and channel strategies
- Strategic creative briefs
- Creative development

Measurement & Evaluation Plan

-   Tied to Measurable Objectives
-   Key Metrics Tracking
-   Regular Reporting

Implementation & Ongoing Project Management:

Briefing Documents
Content Development
Approvals Process
Work Back Schedules
Creative Oversight and Quality Control
Status Reporting
Budget Control Reporting